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Posts Tagged ‘social business’

The Value of Enterprise Social Networks

As the digital media landscape evolves in the enterprise, clearer definitions and similarities are surfacing to elaborate on the social technology so that users have a thorough understanding of the intent. It is natural for the general perception of employees to equate enterprise social networking (ESN) with the social media networking platforms (i.e. Facebook, Twitter, etc.) but the key concept of both are fundamentally distinct. Social business networking (i.e. jive, yammer, sap jam, etc.) enables professional collaboration within the internal organization while social media networking offers channels to communicate information across public domains — keep this in mind when actively engaging on enterprise social networks.

ESN lends itself to the cutting edge communication that all generations can immerse themselves into in the workplace. Through the customized spaces and groups, employees and teams can manifest news, information, videos or pictures across the platform at any time of day — thus narrowing the collaboration gap between remote teams.

This takes on a fresh new concept of how employees can adopt social engagement within their teams. There are numerous options to incorporate discussions as well as share knowledge through socialistic hubs and customized enterprise social networks provide an array of channels to do so — here’s a few companies using ESN effectively:

  • IBM created Beehive — an internal social networking site that gives IBMers a “rich connection to the people they work with” on both a personal and a professional level
  • HP created OneHP — employees are finding it easier to collaborate, communicate, and share knowledge
  • Telus rolled out SAP Jam — between the launch of Jam and present day at Telus, engagement rose to 85 percent

The Rise of the Enterprise Social Networks report not only outlines the evolution but also identifies the value:

 

An average 3% to 5% return on social engagement. The most engaged businesses
are reporting a calculated 7.7% business impact. The lowest performers achieved
a 1.9% estimated return.

Improved marketing and sales effectiveness. The top two areas where executives
thought social engagement had real value were improved marketing and sales
effectiveness (84%) and increased sales and market share (81%).

New ideas for products. 57% realized big returns either by crowd sourcing new
products or letting customers know new products will be derived from future
social engagement.

Learning the functionality of the organization’s ESN will drive online interactions to create trust, foster group dynamics, build connections and influence positive experiences as well as develop leadership transparency. But why?  Companies are shifting from the ‘static intranet’ to a new ‘social business tool’ — the world is moving toward transparency and openness combined with ease of accessibility to information. To draw in on the evolution of communicating, organizations are redesigning and filtering out complexity —  it will take time for employees to adopt and reap the value but the benefits will begin to reveal an increase in workplace productivity and virtual collaboration.

In closing, McKinsey & Company, states:

By following a few simple principles, leaders can realize the vast potential of social technologies to engage employees and transform organizations.

 

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Social Media 101 & more for the Evolving EA

How prepared are you for the 2020 workforce? The years ahead present exciting opportunities in the digital landscape as well as media channels as technology evolves and spans across enterprise social networking — are you ready?

In order to adapt and move ahead of the new norm, it is vital to stay abreast of the latest technology and trends taking shape across business operations. Thus with the increased demand in cloud computing, social media and app development, the learning platforms must be designed to allow employees access to the critical training modules in these areas especially if the skills are directly related to the scope of their job.

Fortunately with the advent of the digital era, there are optimal mediums to enhance and develop knowledge in all of the prominent skills required for the 2020 workforce. The evolving EA can easily kick start a development plan — here are a few posts that can help guide through the learning path forward:

Social Media Tips for the Executive Assistant

Social Business: Executive Assistant Tips to be Champions of the Social Office Part I

Social Business: Executive Assistant Tips to be Champions of the Social Office Part II

Social Business: Executive Assistant Tips to be Champions of the Social Office Part III

Tips for the Executive Assistant to Manage a Social Business Twitter Chat

How Executive Assistants can be top Social Business Power Users

Russ Ruffino : “So, before you get started, ask yourself two questions:

  • Are you willing to face that fear and demand what you’re worth?
  • Are you willing to do hundreds of tests until things “click”?

Look yourself in the mirror. Be honest with yourself.

If you’re not ready, then stop now. You will save yourself years of false starts and mediocre results.”

If you are ready to move forward, check out Ruffino’s post: Here are the 6 steps I used to transform my business, including my exact numbers and specific hacks. Without the know-how in social media and the IoT, most of these steps may not have reaped the same results for Ruffino.

Making the tough decisions about your future in the beginning may be a struggle but in the end, as long as you stay the course, the steps you take now will bring long-term success.

Stay social and remain on the never ending path of self-discovery!

Social Media for the Evolving Assistant

Are you an assistant who rises above the call of duty and incorporates the latest business trends into your daily routine?

If you answered yes, then you are more than likely exploring ways to immerse social media into the office and blend it with the current resources you already have.

Where do you start and how do you successfully launch social media so those in your office will applaud you for your efforts? First become attuned to social media in the workplace and how it impacts daily communication. Then become familiar with effectively managing online engagement and the importance of a social media policy. And if your office does not have a social media policy, then suggest that one be created and adopted by all employees — Coca Cola provides a guide on participating in social media, both personally as well as when you are acting in an official capacity.

For training, resources and more, check out these links:

Hootsuite University

Social Media for Small Business: How its different from how big brands do it

30 Tips for Using Social Media In Your Business

And check out the marketing trends to leverage ways to maximize social media: Social Media Marketing Trends for Small Business

Now that you are armed with the tips and resources, take the plunge and create a communication medium that will provide the office with a channel to in-depth information they can put to practice at work today!

Social Media 101: Advanced Resources and Tips

There is no question social media has removed global communication barriers and opened doors for universal engagement. But has the new digital age reformed how we communicate?

With the internet dominating the communication landscape, the skills and mindsets have shifted. We moved from being grammatically correct to incorporating e-lingo and 140 character statements into our speech. Where does that leave the traditional means of learning and the broader impact of socialistic interactions? Educational centers are building social net friendly tools and resources into their curriculum, equipping the younger generations with technology learnings as early as pre-school.

For those who are not well-versed converging online will experience a fundamental gap and frustration if they are not familiar with the buzzwords and/or trendy terms used across social media platforms, not to mention text/IM messaging. And although the analogy has not changed, individual behaviors have aligned with the new life cycle of today’s modern form of communicating.

Slowly but surely there will be options through education centers to take classes and learn basic skills to gain the knowledge to engage confidently in social-net environments (i.e. Facebook, LinkedIn, Twitter, Snapchat, etc.). But most readily available are experts who have immersed themselves on the net and have developed learnings for everyone to grasp in the “real world” of connecting and engaging online. Here’s a list of a tools and resources that will help build your social tool box:

Social Media Definitive Glossary published by Hootsuite — Learn over 150 definitions to help understand and manage online activity.

Cisco Twitter Communications Analysis — Cisco’s research offers a comprehensive introduction to the actions behind corporate twitter activity.

The Future of Intranets and Enterprise Social Networks -– Find out how an interactive intranet can empower your workforce to connect, communicate and collaborate to deliver real business value.

How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media — Discover how the power behind being social and adopting a system that incorporates employee engagement can refresh a brand.

#GetRealChat — Find out how to take the conversation social with Pam Moore (@PamMktgNut) every Tuesday at 9:00 pm EST.

The above is only a sample of the tools and resources available today to help build on your social-net learnings. As the internet continues to expand and technology evolves, there is no question that the traditional means of learning will change and the socialist interactions will reshape to align with the life cycle. The choice is yours! Take hold of the opportunity to be leaps and bounds ahead of the ever-changing digital world and be on board with the #NewWayToWork!

Social Business: Embrace It

Embrace the confidence to tap into creativity and inspired to be bold enough to reap the harvest of the imagination! In business, one must be encouraged to reinvent itself in order to remain competitive, not in what it offers, but simply in how it operates.

With multiple social media channels, the world continues to change how it communicates and adopting higher levels of transparency. If a business chooses not to experience the potential new media brings to the marketing landscape, then they will be left behind.

For the businesses that adjust to the new media options and concepts (i.e. tweeting, pinning, blogging, etc.), bring to their operations unlimited opportunities to communicate their offerings, mold a relationship with customers and develop social awareness. Here’s some tips to think about when creating and publishing in the socialverse:

1) Know your audience
2) Be fresh and unique
3) Seek to build influence not sell
4) Add value and diversify the content with video, audio and photos

By incorporating the latest technology and putting social media to practice, there’s greater potential to build brand awareness in vast numbers. This coupled with rich content, keeping in mind the WIFM principle, the audience will follow posts and search for the published information — resulting in a positive rate of return on your value proposition.

Don’t just think about it, go ahead be creative and bold because while you are thinking about it, some one out there is already doing it!

How Executive Assistants Can Be Top Social Business Power Users

December 23, 2014 1 comment

As the future of work transforms business operations and the smart office begins to roll out across corporations, the executive assistant (EA) is currently hard at work to excel beyond the change curve — take the quiz to reveal how well prepared you are!

Additionally, not only do EAs require top notch organizational skills to keep the office seamlessly operating, they are more often than not called upon to help launch new initiatives, programs and directives too! This includes the adoption of enterprise social business networks that most Fortune 500 companies are implementing.

Considering the EA is already adept at team building and an office champion, stepping into the role of a social business power user will be second nature. Furthermore, since most EAs already encompass “social” skills and are extremely instrumental in moving processes through the department, they just need to reshape their communication style to include the social business framework. The EA role is one of many that can easily partner with the Communication Department to help bridge the roll-out of a social business platform.

As referenced in Part I, Part I I and Part III, the EA can also take on a lead role but in this post we will focus on partnership. Here’s five recommendations to explore and put to practice while working toward becoming a social business power user:

1) Understand that all digital mediums previously used will be phased out and/or replaced with enterprise social media over the specific time frame published by the Communication Department.
2) Learn and identify the difference between personal and professional social media use — fostering company culture is pivotal through each phase in the roll-out of the platform.
3) Leverage all the tools of the platform to engage the team with ongoing and relative content — demonstrate authenticity when posting.
4) Refrain from taking part in conversations that are not relative to ongoing work — encourage the team to share and actively participate in business discussions and all non-work related posts/comments should be directed to personal chatter outside of the office.
5) Act as a mentor and moderator to help the team with performing against expectations — know who to report inappropriate content to that needs to be professionally addressed.

The above is not all encompassing but it is a start to take steps now — this slideshare is an in depth resource on social business that will enhance the process of learning the basic fundamentals of this communication medium. Stay Social!

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