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Posts Tagged ‘#NewWayToWork’

Future of Work: It’s Time to Go Live

For centuries the public received news and information through the newspaper, TV and various digital mediums. Today, social media platforms are breaking down barriers across the globe by introducing live video streams.  

Digital devices and the online channels are changing the way people engage — these mediums give not just journalists and broadcasters a live feed to report daily events, but also a pathway for the public to manifest stories, pictures and videos. 

The latest trend is to push live video on social media through Facebook Live, Meerkat or Periscope. These channels depict only a small number of examples of how the world is socially connected and playing an integral role of how communication and responsiveness takes place. As technology evolves so will the platforms to offer users optimal options for the world to become more interconnected than ever. 

These advances are shaping the future of work and changing the social workplace. This leads to the need to create adaptive organizations to foster a culture of openness and collaboration beyond email — thus driving greater leadership trust and transformation in information exchange.

The speed of technology is developing automation of jobs at a rapid pace that most businesses are not able to embrace the advancements and comprehend the value. To get started on the journey to ‘go live’ here’s a few resources:

Smartphone Video Excellence: How to Film Like a Pro

5 top tips for live streaming video on social media

5 Quick Tips for Using Periscope, Twitter’s Live Video Streaming App

Where will the new digital generation and impact of intelligent technologies take the workplace? Stay tuned for the next update on the future of work vision that identifies the workplace without email!

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Social Media 101: Quality vs Quantity

The world of social media is not only shaping the way we connect and network but also focusing on the development of personal branding. Online social networks are moving into the business environments and transforming identities, thus defining personal behavior and character.

Learn how to incorporate positive behaviors online to shape and develop your personal brand. This will lead to understanding how to integrate enterprise social media into daily operations so engagement online fits into current activities at work and play as well as begins to pave an influential brand footprint.

As people being to navigate their way through the platform of choice, post status updates, add a blog, and initiate discussions, the platform automatically begins to shape the brand footprint as well as defines the social media roadmap. How? Everything a user posts is saved on the internet and can easily be searched and/or accessed by people across the world — even if you delete a post someone was quick enough to capture it!

While social media does offer a channel for improving engagement across borders, the landscape is not a race to the number of “followers” or racking up the number of “likes” that is associated to user online activity. Keep in mind that “quantity” may increase exposure, but the “quality” of content shared is key to remaining competitive in your niche market.

The future of work and digital innovations are starting to impact the way people lead their personal lives and work in the connected world.  Start now to make meaningful changes to your content to build your brand with quality, value-add information to broaden your reach — less focus on drawing the user numbers will result in brand loyalty and audience engagement.

The Thirst for More #SocialBusiness

The more engaged and connected the world becomes, the thirst for #socialbusiness will infiltrate the communications landscape. Until educational systems add this type of learning to their core curriculums, there’s other options to gain the knowledge needed to tap into the enterprise social fundamentals.

Currently the two highly recognized and actively engaged social businesses to tap into core offerings are Social Media Examiner and Hootsuite University. Both have extensive information and have a huge following on twitter that set a leading example in the industry.

Additionally, with the day-to-day commitment to those who are involved in a 9 to 5 job, there is still an opportunity to build upon the skills needed to succeed in the engaged online social media platforms. This coming October 2015, Social Media Examiner is offering the world’s largest online Social Media Success Summit and Hootsuite offers many channels to educate and get certified through online courses, videos and exams.

Social media will continue to have a greater influence on enterprise social and will progress as the innovative companies embrace the #NewWayToWork concept. Quench the thirst now to hydrate the knowledge bank with insights that will hold high relevance and impact on corporate communications as the state-of-the-art social business platforms take shape in each fortune 500 company.

Social Media 101: Advanced Resources and Tips

There is no question social media has removed global communication barriers and opened doors for universal engagement. But has the new digital age reformed how we communicate?

With the internet dominating the communication landscape, the skills and mindsets have shifted. We moved from being grammatically correct to incorporating e-lingo and 140 character statements into our speech. Where does that leave the traditional means of learning and the broader impact of socialistic interactions? Educational centers are building social net friendly tools and resources into their curriculum, equipping the younger generations with technology learnings as early as pre-school.

For those who are not well-versed converging online will experience a fundamental gap and frustration if they are not familiar with the buzzwords and/or trendy terms used across social media platforms, not to mention text/IM messaging. And although the analogy has not changed, individual behaviors have aligned with the new life cycle of today’s modern form of communicating.

Slowly but surely there will be options through education centers to take classes and learn basic skills to gain the knowledge to engage confidently in social-net environments (i.e. Facebook, LinkedIn, Twitter, Snapchat, etc.). But most readily available are experts who have immersed themselves on the net and have developed learnings for everyone to grasp in the “real world” of connecting and engaging online. Here’s a list of a tools and resources that will help build your social tool box:

Social Media Definitive Glossary published by Hootsuite — Learn over 150 definitions to help understand and manage online activity.

Cisco Twitter Communications Analysis — Cisco’s research offers a comprehensive introduction to the actions behind corporate twitter activity.

The Future of Intranets and Enterprise Social Networks -– Find out how an interactive intranet can empower your workforce to connect, communicate and collaborate to deliver real business value.

How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media — Discover how the power behind being social and adopting a system that incorporates employee engagement can refresh a brand.

#GetRealChat — Find out how to take the conversation social with Pam Moore (@PamMktgNut) every Tuesday at 9:00 pm EST.

The above is only a sample of the tools and resources available today to help build on your social-net learnings. As the internet continues to expand and technology evolves, there is no question that the traditional means of learning will change and the socialist interactions will reshape to align with the life cycle. The choice is yours! Take hold of the opportunity to be leaps and bounds ahead of the ever-changing digital world and be on board with the #NewWayToWork!

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