Posts Tagged ‘enterprise social business’

The Thirst for More #SocialBusiness

The more engaged and connected the world becomes, the thirst for #socialbusiness will infiltrate the communications landscape. Until educational systems add this type of learning to their core curriculums, there’s other options to gain the knowledge needed to tap into the enterprise social fundamentals.

Currently the two highly recognized and actively engaged social businesses to tap into core offerings are Social Media Examiner and Hootsuite University. Both have extensive information and have a huge following on twitter that set a leading example in the industry.

Additionally, with the day-to-day commitment to those who are involved in a 9 to 5 job, there is still an opportunity to build upon the skills needed to succeed in the engaged online social media platforms. This coming October 2015, Social Media Examiner is offering the world’s largest online Social Media Success Summit and Hootsuite offers many channels to educate and get certified through online courses, videos and exams.

Social media will continue to have a greater influence on enterprise social and will progress as the innovative companies embrace the #NewWayToWork concept. Quench the thirst now to hydrate the knowledge bank with insights that will hold high relevance and impact on corporate communications as the state-of-the-art social business platforms take shape in each fortune 500 company.


How Enterprise Social Networks Can Improve Teamwork

Social business is quickly shaping the future of business collaboration and adding a fresh channel to empower teams. The value in this new tool starts when the employees are given the opportunity to amplify connections and optimize productivity through the platform features.

Once the enterprise social network is launched, it is imperative that the community managers and advocates are trained on maximizing the use of the system — creating interactive and robust content is key to the implementation and long-term success of integrating social business into the fabric of operations.

Social Business ProcessFirst step is to learn how to develop a process to bring the multiple channels under the platform umbrella. The platform tools will allow for interconnectedness and seamlessly unify data and information. To optimize work flows, each business unit should map out the channels that will leverage the use of current file sharing and project management tools –it is imperative that employees are trained and understand how to use each of the content development tools and @ mentions, including commenting, to build an online knowledge bank for the department to read, interact and learn from any location 24/7.

Department Schedule Next step is develop a schedule wherein the daily and weekly activities of the department are posted to the team’s portal site. For example, the weekly meetings can be added to the calendar, post meeting notes to the team blog and action items from the meeting published to tasks. This is just one of many examples of how to create a channel to coordinate efforts and maximize work flows.

Monitor & EngageLast step is to monitor and reinforce. To ensure that continuous engagement and interaction ensues, it is critical to maintain relative and active content. Users will quickly lose interest in the platform if the site does not lead to a productive means to business operations. Selecting top power users from the team to act as key content developers will not only build a connected community but also encourage positive behaviors that are equally important when engaging in a professional social network. Additionally the power users can play a roll in training and rewarding through blog posts, @ mentions and hashtags.

The social business model will continue to transform as more executives and leaders understand the value and how it can drive process improvement in the new SMART Workforce.

For further enterprise social learning check-out these videos that shares stories about how innovation will evolve and reshape the way we work — how social business is forming to optimize community collaboration and connectedness.

Online Collaboration & Technology Creating A Fundamental Mind Shift

From smart cities to smart workforces, the technology advances are creating a fundamental mind-shift in businesses structure and alignment of operations with the “modern” social culture. With incorporating greater flexibility into the structure in 2014 will enable the transformation to the future workplace in the next decade.

According to PWC research, Millennials at work: Reshaping the workplace, they want the freedom to have a flexible work schedule.

The millennial generation, born between 1980 and 2000 now entering employment in vast numbers, will shape the world of work for years to come. Attracting the best of these millennial workers is critical to the future of your business. Their career aspirations, attitudes about work, and knowledge of new technologies will define the culture of the 21st century workplace.

This leads to leadership being immersed into the latest trends and what drives their motivation — the PWC research provides in-depth findings on managing millennials:

“This generation has a sense of entitlement. They look for higher starting salaries, flexible work schedules and company provided iPhones… they want constant praise and promotion almost the minute they join”. It’s not unusual to hear millennials described as “smart but lacking in motivation” but this may well be shorthand for “they do things differently from me”.

The business structure remained quite rigid for so many years that it will pose great challenges for the other generations to change gears and understand how to adjust to the new workforce. Cisco is already ahead of the curve with identifying the radical transformation and documented their findings in the White Paper, Transitioning to Workforce 2020.

Annmarie Neal, VP of Talent Management and Development, Cisco, states:

“One core attribute of leadership in the future will be to bring smart people together to think in more fluid, dynamic ways, and to solve problems that have never been solved before. Leaders will need to architect creative cultures that can constantly produce new ideas and new skills.”

As the next decade approaches, social media will play a bigger role in communication strategies and is paving the way to “Leading by Nurturing a Collaborative Culture” as highlighted on page 30 in the Cisco White Paper. For the businesses that have not turned the corner on incorporating “social” tools into their daily operations should take the opportunity sooner than later to not only be able to retain top talent but also attract the workforce that is needed to fill the capabilities skill gap that findings predict — take the leap and get started now!

{Editorial Note: Image Cartoon Author Timo Elliott}

{Editorial Note: Image Cartoon Author Timo Elliott}

Social Business: Transforms Business As Usual (BAU)

Technology is evolving faster than users have the ability to adapt and with the shift in culture to be plugged in 24/7, consumers are reshaping the engagement landscape.

{EDITORIAL NOTE Infographic Author Brian Solis & image via}

{EDITORIAL NOTE Infographic Author Brian Solis & image via}

Thus resulting in organizations to review communication and digital strategies to ramp up their operations to include the latest forms of new media to compete for the future. If leaders fail to transform business as usual (BAU), they will join the list of companies outlined in the image to the left that missed the big picture.

“In the future office, there will be added pressure to adapt quickly to change, work smarter, increase productivity and perform duties outside of one’s job description,” said Domeyer. “The good news is that emerging technological tools and educational opportunities will better enable professionals to meet these challenges.”

For those who fell behind in embracing Social Media may have missed the pivotal step into the future of business and recent case studies and statistics reveal how important it is to not only evolve with technology but also shift into a leadership culture that will thrive in today’s digital environment.

According to a new study by the IBM Center for Applied Insights, “Charting the social universe: Social ambitions drive business impact,” a full 74 percent of executives agree that a social business is one that uses social technologies to foster collaboration among customers, employees and partners.  Yet only 20 percent think their own organizations are currently acting truly social.

Influence through new media is a new norm and organizations are looking to revolutionize BAU to conform to the digital culture. The following presentation shares additional insights into collaboration and the importance of pursuing an enterprise-wide social strategy.

For further reading on business as usual, refer to Rewire the Way Your Business Works to Succeed in the Consumer Revolution.

Benefits of Maximizing Digital Media

Not only are there personal benefits for maximizing the digital media channels but there are also optimal benefits for employers and employees. Enterprise social business opened up doors for multiple ways to get business done and improve overall communication by tapping into other forms of sharing information rather than using email.

Based on Shama Hyder’s 7 Pivotal Trends Every Leader Must Know, Social Literacy is Required:

All of your employees need to be social media savvy, not just the social media team. Each individual should be a creator, curator, and connector, and organizations should focus on agility, aggregation, and adaptability. Above all, people should be posting content that is relevant to the customer. “You don’t want to be like the person on Facebook who only shares updates about their dog,” she said.

There are a number of leaders who are learning that by integrating “social” into their organization that encourages collaboration, allows for motivation and empowerment to be raised to greater heights.  Dell embraced social media in 2010 and and is one of the first big breakthroughs using social media. Connie Bensen, leader of Global Social Content Strategy and Governance at Dellshared suggestions for embedding social in the fabric of a company  — “Creating Culture for Making Business Social”.

Based on the Adobe Digital Index, the usage of smartphones outperform the masses by 9.4%. Considering these findings and with the evolving digital world, organizations who tap into and deliver optimal media channels will not only reap performance benefits but will also broaden the roadmap to success for the company!

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