Archive for the ‘Social Media’ Category

Future of Work: It’s Time to Go Live

For centuries the public received news and information through the newspaper, TV and various digital mediums. Today, social media platforms are breaking down barriers across the globe by introducing live video streams.  

Digital devices and the online channels are changing the way people engage — these mediums give not just journalists and broadcasters a live feed to report daily events, but also a pathway for the public to manifest stories, pictures and videos. 

The latest trend is to push live video on social media through Facebook Live, Meerkat or Periscope. These channels depict only a small number of examples of how the world is socially connected and playing an integral role of how communication and responsiveness takes place. As technology evolves so will the platforms to offer users optimal options for the world to become more interconnected than ever. 

These advances are shaping the future of work and changing the social workplace. This leads to the need to create adaptive organizations to foster a culture of openness and collaboration beyond email — thus driving greater leadership trust and transformation in information exchange.

The speed of technology is developing automation of jobs at a rapid pace that most businesses are not able to embrace the advancements and comprehend the value. To get started on the journey to ‘go live’ here’s a few resources:

Smartphone Video Excellence: How to Film Like a Pro

5 top tips for live streaming video on social media

5 Quick Tips for Using Periscope, Twitter’s Live Video Streaming App

Where will the new digital generation and impact of intelligent technologies take the workplace? Stay tuned for the next update on the future of work vision that identifies the workplace without email!


Are Social Media Profiles Phasing Out Paper CVs?

For those who are actively engaged in pursuing a new career or changing jobs, it is highly recommended to build an online resume using either LinkedIn (most preferred) or another online tool like VisualCV.

Resumes are not obsolete, but the concept of them has changed tremendously, said Josh Bersin, principal of Bersin by Deloitte, a human resources research firm owned by Deloitte Consulting.

Furthermore, he noted:

“Recruiters are going to look at your LinkedIn, Facebook and Twitter profiles, so you have to think about all those as your marketing tools”

Although resumes are not quite obsolete, the way in which recruiting and job searching was done in the past is slowly transforming the whole concept as identified in the Forbes article, “Why Companies Go Beyond The Resume And Hire People Via Social Media” by Vanessa Richardson.

Prithvi Shergill, Chief HR Officer at HCL Technologies explains:

“Social tools help to strengthen brand perception by communicating core values to a wider audience in channels they appreciate. Social media also gives employers the opportunity to directly engage with potential candidates. Slowly but surely social media is changing how employers approach recruitment. However, even though social media has become an important part of recruitment, is does not fully replace traditional recruitment methods but rather supports them.” via Social Recruiting

This statement is solidified by the recent HCL Twitter recruitment campaign, #coolestinterviewever. Based on the results of the campaign, HCL not only successfully recruited via social media but the company also experienced the value of investing in a holistic social strategy.

And according to the Social Recruiting Global Staffing study and the JobVite survey results, the findings clearly state that social media will play a major role in the future of sourcing for jobs and recruiting departments leveraging the platforms to research candidates.

Check-out the the Social-Media-Help Resume visual via ThingLink for more information and tips in the new world of recruiting!

Chief Social Experience Officer (CSxPO)

As social business takes shape across organizations and becomes the main thread in the fabric of the overall communications strategy, will the Chief Social Experience Officer (CSxPO) become a traditional C-level corporate title?

With brand management building across several social platforms, there is an increased need to expand the associate manpower to manage the daily activity in each network. The investment to execute a social strategy takes a considerable amount of time to not only actively engage in each channel but also to review metrics and analytics to improve the online presence in each platform.

As stated in an article via Forbes, Is Social Media a Career?, Carrie Kerpen points out the following:

Advertising: Social advertising is different from traditional and digital advertising.  It requires an understanding of social behavior that goes way beyond re-targeting platforms. For emerging networks to survive, they will need to find innovative social ad solutions, and becoming an expert in the placement, optimization, and reporting of social ads will be key going forward. Will it be a part of an overall digital ad budget? Yes. Is it an entirely different beast? YES.

If the overall social strategy is in fact an “entirely different beast” then it would make sense for organizations to officially incorporate the right level of leadership to support the social business.

According to The Creative Group Social Media Staffing Guide these are some of the most frequently requested requirements in social media positions:

    • Ability to innovate and adapt easily to change
    • Thorough understanding of social media space and those who participate within it
    • Empathetic mindset and service-oriented attitude
    • Ability to think strategically
    • Proven success in launching campaigns and building communities
    • Ability to work cross-functionally and implement programs and program changes rapidly
    • Excellent presentation and writing skills
    • Ability to educate and influence at all levels of the organization
    • Intellectual curiosity and a strong sense of what’s newsworthy
    • Sense of humor and creativity

And some of the most in-demand positions encompassing these skills outlined in the guide are:

  • Director of Social Media Strategy
  • Interactive Project Manager
  • Interactive Strategist
  • Community Manager
  • Interactive Traffic Manager

The above positions are not an exhaustive list of the varied type of social media jobs organizations are posting and there will be more to come as business owners adopt a social strategy to include the appropriate budget to support the manpower required to manage a successful brand via the channels.

Fredrik Tukk, head of communication, marketing and branding at Danish offshore drilling company, Maersk Drilling, states:

“It’s not that I’m a big fan of social media, it’s just that I know we have to build our employee propositions online because that’s where people find us; that’s where the next generation will find us. The other thing about building it online is also that we can have as many smart, intelligent people as we want internally to develop what we think is the best EVP, but if we can do it together with the people we’re going to hire we can really understand what they need and want and then make it even better.”

The full article by Clare Bettelley and discussion with Fredrik Tukk, shares a compelling story behind the reason Why Social Media Recruiting Has A Place In Every Industry. With more and more small business owners and leaders across the communications landscape in organizations learning about the value-add in adopting social business, the Chief Social Experience Officer position just  may make it into the top traditional C-level corporate titles sooner than later!

Social Business: Transforms Business As Usual (BAU)

Technology is evolving faster than users have the ability to adapt and with the shift in culture to be plugged in 24/7, consumers are reshaping the engagement landscape.

{EDITORIAL NOTE Infographic Author Brian Solis & image via}

{EDITORIAL NOTE Infographic Author Brian Solis & image via}

Thus resulting in organizations to review communication and digital strategies to ramp up their operations to include the latest forms of new media to compete for the future. If leaders fail to transform business as usual (BAU), they will join the list of companies outlined in the image to the left that missed the big picture.

“In the future office, there will be added pressure to adapt quickly to change, work smarter, increase productivity and perform duties outside of one’s job description,” said Domeyer. “The good news is that emerging technological tools and educational opportunities will better enable professionals to meet these challenges.”

For those who fell behind in embracing Social Media may have missed the pivotal step into the future of business and recent case studies and statistics reveal how important it is to not only evolve with technology but also shift into a leadership culture that will thrive in today’s digital environment.

According to a new study by the IBM Center for Applied Insights, “Charting the social universe: Social ambitions drive business impact,” a full 74 percent of executives agree that a social business is one that uses social technologies to foster collaboration among customers, employees and partners.  Yet only 20 percent think their own organizations are currently acting truly social.

Influence through new media is a new norm and organizations are looking to revolutionize BAU to conform to the digital culture. The following presentation shares additional insights into collaboration and the importance of pursuing an enterprise-wide social strategy.

For further reading on business as usual, refer to Rewire the Way Your Business Works to Succeed in the Consumer Revolution.

Social Business: Executive Assistant Tips to be Champions of the Social Office Part III

October 23, 2014 4 comments

After diving into the social office with the resources from Part I and Part II, it is time to delve deeper into the value of business social!

Part III will help pave the way to amplifying not only what you learned thus far but how to maximize the connections to monetize the organization’s information and/or proliferate brand awareness. Let’s get started by learning how to apply analytics and collaboration
tools to improve the S.O.C.I.A.L plan and excel at being SEA champions of the office!

Google Analytics

Before moving into the analytics piece, learn about the benefits of  adding Google Analytics to the advanced S.O.C.I.A.L plan — it is a service offered by Google that generates detailed statistics about a website‘s traffic and traffic sources and measures conversions and sales. Read More

Get started with Google analytics here as well as sign-up for an account. The site also shares information on how to successfully measure progress and the Analytics Academy is a great resource for plunging deeper into about data, features, and analysis techniques.


How can this platform help? It may not be a need for the organization, but the tips and resources via the blog can lead to improving the overall implementation of the advanced S.O.C.I.A.L plan.

Remain Active

Business operations will more than likely in the short-term trump the S.O.C.I.A.L plan until leadership is totally onboard and embraces the value of social adoption. Hootsuite and Oktopost can help remain socially grounded, produce positive engagement with internal and external stakeholders, and manage an active presence in the social platforms.


Apart from using the social media platforms Instagram, Facebook, LinkedIn, Pinterest, Twitter, YouTube to monetize content, check-out BizSugar. It is a moderated platform  delivering content that small business owners, managers and entrepreneurs care about, without all the noise — plus it offers tools and plug-ins to make it easy to add code to WordPress, websites, etc.!

Integrating social is a process of incremental change or evolution. It’s a journey. And studying the experiences of enterprises that have already started down the path provides insights other companies can use to inform the way they themselves deploy social technologies. ~ IBM Center for Applied Insights

The new IBM study, Charting the social universe, reveals interesting statistics and 5 Distinct entry points for Social Adoption.

The time and investment in social business may not reap immediate benefits but stay the course. And it is equally important to guide leadership accordingly and share the statistics to backup the manpower resources to deploy the S.O.C.I.A.L plan. Charting the course now will build the roadmap to a successful business social experience not only for the stakeholders but also for the employees across the organization and customers beyond boarders!

Social Business:  Executive Assistant Tips to be Champions of the Social Office Part II

October 13, 2014 4 comments

With the tips and resources outlined in Part I, hopefully the future of business engagement for your organization is on its way to becoming social!

Through the next phase of incorporating social into the daily operations of the business, it is important that the entire social team is aligned and centered around the S.O.C.I.A.L plan. The SEA (Social Executive Assistant) will have a strong social involvement but with the support of the SMIF (Social Mavens Influencers and Facilitators) will play a significant part in governing social engagement.

After the first phase it is highly recommended to take stock of the organization’s position on the S.O.C.I.A.L plan —  does the plan allow for customers and/or stakeholders to be engaged? Look for the direct link to conversation and conversion from the dialogue posted. The focus should not be on the number of likes and followers but rather on the influence and optimal engagement.  Is there a system in place to monitor all the positive and negative mentions, then proactively follow-up on the posts? To ensure a successful  S.O.C.I.A.L campaign, it is essential to keep an ongoing loop of active listening, positive messaging and consistent collaboration.

Part II will offer tips and best practices to leap into the next level of becoming social – relevant and value added social conversations. For starters, each organization has a quarterly calendar of activities and/or launch of products which can easily be aligned with a twitter chat campaign. So what is a Twitter Chat?

Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests. ~ Social Media Examiner

To learn more about launching a twitter chat, check-out the 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide. This guide not only shares the steps but also visuals to gain a deeper understanding of how the tool works.

And there are a number of business practice examples to conceptualize the learnings, but here’s a company that is globally renowned and shows how to monetize a social campaign. On October 13, 2014, McDonald’s launched a multifaceted effort called “Our Food. Your Questions.” In addition to McDonald’swebsite, the effort will leverage the main digital channels TwitterFacebook and YouTube.

Once the social engagement conversations are seamlessly coming together and drawing in optimal conversations, then explore options to add digital flavor to the posts. Here’s a few sites that will help spice it up:

Infographics — graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.  Check out Piktochart to get one started and can help amp up the creativity!

Storify — pull in content from social feeds based on hashtags, keywords, URLs, user IDs and more—by dragging and dropping social media posts, YouTube videos, images from Instagram and more to build stories to embed on your site as a column, slideshow or grid (view Self Magazine example)

ThingLink – add interactive text or multimedia overlays to any photos or images. HomeDepot’s ThingLink channel shows various ways to leverage the tool.

If the Twitter Chat effort is not ideal for the organization, then blogging maybe a viable option to start off the conversation both internally and externally.

“…a corporate blog can provide a variety of interesting posts and proficiency in a given industry. In an interactive world that is oversaturated with outfits of the day, businesses can stand out by using a blog to expand their web presence and brand identity, drive business and show off their expertise.” Via Businesses Are Missing Out On One Valuable Social Media Platform by Adriana Lopez

The article also shares best practices and benefits of a corporate blog as well as Bond’s tip: Weekly team posts position your team members as thought leaders in their given sectors and areas of expertise.  It also adds a variety of content to your blog that you otherwise wouldn’t get if just one person were posting.

With Part I and II of the S.O.C.I.A.L plan in full swing, it will definitely be of value and investment to gauge how the efforts are framing up – Argyle Social is a metric and analytics platform to assist with the data.

Stay tuned for more business social resources, information and best practices to remain actively engaged and connected!

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