Archive for the ‘Digitial’ Category

Future of Work: It’s Time to Go Live

For centuries the public received news and information through the newspaper, TV and various digital mediums. Today, social media platforms are breaking down barriers across the globe by introducing live video streams.  

Digital devices and the online channels are changing the way people engage — these mediums give not just journalists and broadcasters a live feed to report daily events, but also a pathway for the public to manifest stories, pictures and videos. 

The latest trend is to push live video on social media through Facebook Live, Meerkat or Periscope. These channels depict only a small number of examples of how the world is socially connected and playing an integral role of how communication and responsiveness takes place. As technology evolves so will the platforms to offer users optimal options for the world to become more interconnected than ever. 

These advances are shaping the future of work and changing the social workplace. This leads to the need to create adaptive organizations to foster a culture of openness and collaboration beyond email — thus driving greater leadership trust and transformation in information exchange.

The speed of technology is developing automation of jobs at a rapid pace that most businesses are not able to embrace the advancements and comprehend the value. To get started on the journey to ‘go live’ here’s a few resources:

Smartphone Video Excellence: How to Film Like a Pro

5 top tips for live streaming video on social media

5 Quick Tips for Using Periscope, Twitter’s Live Video Streaming App

Where will the new digital generation and impact of intelligent technologies take the workplace? Stay tuned for the next update on the future of work vision that identifies the workplace without email!


Social Media 101 & more for the Evolving EA

How prepared are you for the 2020 workforce? The years ahead present exciting opportunities in the digital landscape as well as media channels as technology evolves and spans across enterprise social networking — are you ready?

In order to adapt and move ahead of the new norm, it is vital to stay abreast of the latest technology and trends taking shape across business operations. Thus with the increased demand in cloud computing, social media and app development, the learning platforms must be designed to allow employees access to the critical training modules in these areas especially if the skills are directly related to the scope of their job.

Fortunately with the advent of the digital era, there are optimal mediums to enhance and develop knowledge in all of the prominent skills required for the 2020 workforce. The evolving EA can easily kick start a development plan — here are a few posts that can help guide through the learning path forward:

Social Media Tips for the Executive Assistant

Social Business: Executive Assistant Tips to be Champions of the Social Office Part I

Social Business: Executive Assistant Tips to be Champions of the Social Office Part II

Social Business: Executive Assistant Tips to be Champions of the Social Office Part III

Tips for the Executive Assistant to Manage a Social Business Twitter Chat

How Executive Assistants can be top Social Business Power Users

Russ Ruffino : “So, before you get started, ask yourself two questions:

  • Are you willing to face that fear and demand what you’re worth?
  • Are you willing to do hundreds of tests until things “click”?

Look yourself in the mirror. Be honest with yourself.

If you’re not ready, then stop now. You will save yourself years of false starts and mediocre results.”

If you are ready to move forward, check out Ruffino’s post: Here are the 6 steps I used to transform my business, including my exact numbers and specific hacks. Without the know-how in social media and the IoT, most of these steps may not have reaped the same results for Ruffino.

Making the tough decisions about your future in the beginning may be a struggle but in the end, as long as you stay the course, the steps you take now will bring long-term success.

Stay social and remain on the never ending path of self-discovery!

Social Business: Transforms Business As Usual (BAU)

Technology is evolving faster than users have the ability to adapt and with the shift in culture to be plugged in 24/7, consumers are reshaping the engagement landscape.

{EDITORIAL NOTE Infographic Author Brian Solis & image via}

{EDITORIAL NOTE Infographic Author Brian Solis & image via}

Thus resulting in organizations to review communication and digital strategies to ramp up their operations to include the latest forms of new media to compete for the future. If leaders fail to transform business as usual (BAU), they will join the list of companies outlined in the image to the left that missed the big picture.

“In the future office, there will be added pressure to adapt quickly to change, work smarter, increase productivity and perform duties outside of one’s job description,” said Domeyer. “The good news is that emerging technological tools and educational opportunities will better enable professionals to meet these challenges.”

For those who fell behind in embracing Social Media may have missed the pivotal step into the future of business and recent case studies and statistics reveal how important it is to not only evolve with technology but also shift into a leadership culture that will thrive in today’s digital environment.

According to a new study by the IBM Center for Applied Insights, “Charting the social universe: Social ambitions drive business impact,” a full 74 percent of executives agree that a social business is one that uses social technologies to foster collaboration among customers, employees and partners.  Yet only 20 percent think their own organizations are currently acting truly social.

Influence through new media is a new norm and organizations are looking to revolutionize BAU to conform to the digital culture. The following presentation shares additional insights into collaboration and the importance of pursuing an enterprise-wide social strategy.

For further reading on business as usual, refer to Rewire the Way Your Business Works to Succeed in the Consumer Revolution.

Social Business: Executive Assistant Tips to be Champions of the Social Office Part III

October 23, 2014 4 comments

After diving into the social office with the resources from Part I and Part II, it is time to delve deeper into the value of business social!

Part III will help pave the way to amplifying not only what you learned thus far but how to maximize the connections to monetize the organization’s information and/or proliferate brand awareness. Let’s get started by learning how to apply analytics and collaboration
tools to improve the S.O.C.I.A.L plan and excel at being SEA champions of the office!

Google Analytics

Before moving into the analytics piece, learn about the benefits of  adding Google Analytics to the advanced S.O.C.I.A.L plan — it is a service offered by Google that generates detailed statistics about a website‘s traffic and traffic sources and measures conversions and sales. Read More

Get started with Google analytics here as well as sign-up for an account. The site also shares information on how to successfully measure progress and the Analytics Academy is a great resource for plunging deeper into about data, features, and analysis techniques.


How can this platform help? It may not be a need for the organization, but the tips and resources via the blog can lead to improving the overall implementation of the advanced S.O.C.I.A.L plan.

Remain Active

Business operations will more than likely in the short-term trump the S.O.C.I.A.L plan until leadership is totally onboard and embraces the value of social adoption. Hootsuite and Oktopost can help remain socially grounded, produce positive engagement with internal and external stakeholders, and manage an active presence in the social platforms.


Apart from using the social media platforms Instagram, Facebook, LinkedIn, Pinterest, Twitter, YouTube to monetize content, check-out BizSugar. It is a moderated platform  delivering content that small business owners, managers and entrepreneurs care about, without all the noise — plus it offers tools and plug-ins to make it easy to add code to WordPress, websites, etc.!

Integrating social is a process of incremental change or evolution. It’s a journey. And studying the experiences of enterprises that have already started down the path provides insights other companies can use to inform the way they themselves deploy social technologies. ~ IBM Center for Applied Insights

The new IBM study, Charting the social universe, reveals interesting statistics and 5 Distinct entry points for Social Adoption.

The time and investment in social business may not reap immediate benefits but stay the course. And it is equally important to guide leadership accordingly and share the statistics to backup the manpower resources to deploy the S.O.C.I.A.L plan. Charting the course now will build the roadmap to a successful business social experience not only for the stakeholders but also for the employees across the organization and customers beyond boarders!

Social Business:  Executive Assistant Tips to be Champions of the Social Office Part II

October 13, 2014 4 comments

With the tips and resources outlined in Part I, hopefully the future of business engagement for your organization is on its way to becoming social!

Through the next phase of incorporating social into the daily operations of the business, it is important that the entire social team is aligned and centered around the S.O.C.I.A.L plan. The SEA (Social Executive Assistant) will have a strong social involvement but with the support of the SMIF (Social Mavens Influencers and Facilitators) will play a significant part in governing social engagement.

After the first phase it is highly recommended to take stock of the organization’s position on the S.O.C.I.A.L plan —  does the plan allow for customers and/or stakeholders to be engaged? Look for the direct link to conversation and conversion from the dialogue posted. The focus should not be on the number of likes and followers but rather on the influence and optimal engagement.  Is there a system in place to monitor all the positive and negative mentions, then proactively follow-up on the posts? To ensure a successful  S.O.C.I.A.L campaign, it is essential to keep an ongoing loop of active listening, positive messaging and consistent collaboration.

Part II will offer tips and best practices to leap into the next level of becoming social – relevant and value added social conversations. For starters, each organization has a quarterly calendar of activities and/or launch of products which can easily be aligned with a twitter chat campaign. So what is a Twitter Chat?

Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests. ~ Social Media Examiner

To learn more about launching a twitter chat, check-out the 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide. This guide not only shares the steps but also visuals to gain a deeper understanding of how the tool works.

And there are a number of business practice examples to conceptualize the learnings, but here’s a company that is globally renowned and shows how to monetize a social campaign. On October 13, 2014, McDonald’s launched a multifaceted effort called “Our Food. Your Questions.” In addition to McDonald’swebsite, the effort will leverage the main digital channels TwitterFacebook and YouTube.

Once the social engagement conversations are seamlessly coming together and drawing in optimal conversations, then explore options to add digital flavor to the posts. Here’s a few sites that will help spice it up:

Infographics — graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.  Check out Piktochart to get one started and can help amp up the creativity!

Storify — pull in content from social feeds based on hashtags, keywords, URLs, user IDs and more—by dragging and dropping social media posts, YouTube videos, images from Instagram and more to build stories to embed on your site as a column, slideshow or grid (view Self Magazine example)

ThingLink – add interactive text or multimedia overlays to any photos or images. HomeDepot’s ThingLink channel shows various ways to leverage the tool.

If the Twitter Chat effort is not ideal for the organization, then blogging maybe a viable option to start off the conversation both internally and externally.

“…a corporate blog can provide a variety of interesting posts and proficiency in a given industry. In an interactive world that is oversaturated with outfits of the day, businesses can stand out by using a blog to expand their web presence and brand identity, drive business and show off their expertise.” Via Businesses Are Missing Out On One Valuable Social Media Platform by Adriana Lopez

The article also shares best practices and benefits of a corporate blog as well as Bond’s tip: Weekly team posts position your team members as thought leaders in their given sectors and areas of expertise.  It also adds a variety of content to your blog that you otherwise wouldn’t get if just one person were posting.

With Part I and II of the S.O.C.I.A.L plan in full swing, it will definitely be of value and investment to gauge how the efforts are framing up – Argyle Social is a metric and analytics platform to assist with the data.

Stay tuned for more business social resources, information and best practices to remain actively engaged and connected!

How the Internet of Things Will Transform Industries

There are a number of technical buzzwords filtering into conversations and being addressed as a result of the increased growth in the digital landscape that maybe new to some but have been churning throughout organizations in their strategic planning and incorporating into business models. To name a few that are seamlessly becoming mainstream “Big Data”, “The Cloud”, “The Next Big Thing” and “Code Halos”.

For starters Big Data is exactly what it is when you break it down and is not all that new to most in the analytical world — ‘big’ as in giganormous and ‘data’ being the collection of information. Resulting in designing and implementing a platform to coincide with volume and velocity in the collection of data sets over the internet. The “Big Data: The Management Revolution” posting by Andrew McAfee and Erik Brynjolfsson helps break it down.

With the context behind big data, there’s still a fog around how this all filters and stores to the cloud! PC Mag helps to explain it:

“In the simplest terms, cloud computing means storing and accessing data and programs over the Internet instead of your computer’s hard drive. The cloud is just a metaphor for the Internet. It goes back to the days of flowcharts and presentations that would represent the gigantic server-farm infrastructure of the Internet as nothing but a puffy, white cumulonimbus cloud, accepting connections and doling out information as it floats.”

On to The Next Big Thing, is relatively a buzzword used to relate to the transforming and innovating technology. As noted in the recent article via Cognizant, “Reaping the Benefits of the Internet of Things” it suggests:

“Because IoT ecosystems comprise numerous technologies and devices running on different networks, organizations will need to partner with third-party specialist to complement their in-house capabilities. These partner organizations should be evaluated on their strength of expertise, industry knowledge and ability to address the complexity of connecting a wide area of technologies and platforms on which the devices will run.”

The findings also predict industries whom are best poised to reap the benefits:

Industries to benefit from IoT

Four Industries with Most to Gain from IoT

In reading the article noted above by Cognizant, the buzzword “Code Halos” is referenced numerous times but may not provide the depth to ascertain what it really means. The “Code Rules” playbook offers collective research and identifies a pattern that has emerged.

“We are entering a new digital epoch where the coded information surrounding people, companies and things — what we call a Code Halo — truly reshapes how we live and work. As we will demonstrate in this white paper, once Code Halos form, they begin to transform companies — and then entire industries — through a series of well-defined steps. In the following pages, we explain the pattern and, by breaking it into its discrete pieces, help you determine where your organization stands in this time of tremendous upheaval.”

Here’s a clip by Ben Pring, Co-Director of Cognizant’s Center for the Future of Work in an interview with Harvard University’s Jonathan Zittrain, Professor of Computer Science & Law, as they look into the how data is being used and individuals shape their own narrative.

With these buzzwords bubbling up in the news, media and business, the research and evidence starts to pave the path forward to the Workforce of the Future requiring imminent change and transformation.  In closing, a statement from Hewitt in the CXOTalk interview empowers one to “think from the outside-in”:

“For any executive tasked with digital transformation, Hewitt advises to think from the outside-in and from the consumer experience and to look at what is the combination of user experience and analytics that will drive to the consumer facing strategy.”

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