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Social Media 101 & more for the Evolving EA

How prepared are you for the 2020 workforce? The years ahead present exciting opportunities in the digital landscape as well as media channels as technology evolves and spans across enterprise social networking — are you ready?

In order to adapt and move ahead of the new norm, it is vital to stay abreast of the latest technology and trends taking shape across business operations. Thus with the increased demand in cloud computing, social media and app development, the learning platforms must be designed to allow employees access to the critical training modules in these areas especially if the skills are directly related to the scope of their job.

Fortunately with the advent of the digital era, there are optimal mediums to enhance and develop knowledge in all of the prominent skills required for the 2020 workforce. The evolving EA can easily kick start a development plan — here are a few posts that can help guide through the learning path forward:

Social Media Tips for the Executive Assistant

Social Business: Executive Assistant Tips to be Champions of the Social Office Part I

Social Business: Executive Assistant Tips to be Champions of the Social Office Part II

Social Business: Executive Assistant Tips to be Champions of the Social Office Part III

Tips for the Executive Assistant to Manage a Social Business Twitter Chat

How Executive Assistants can be top Social Business Power Users

Russ Ruffino : “So, before you get started, ask yourself two questions:

  • Are you willing to face that fear and demand what you’re worth?
  • Are you willing to do hundreds of tests until things “click”?

Look yourself in the mirror. Be honest with yourself.

If you’re not ready, then stop now. You will save yourself years of false starts and mediocre results.”

If you are ready to move forward, check out Ruffino’s post: Here are the 6 steps I used to transform my business, including my exact numbers and specific hacks. Without the know-how in social media and the IoT, most of these steps may not have reaped the same results for Ruffino.

Making the tough decisions about your future in the beginning may be a struggle but in the end, as long as you stay the course, the steps you take now will bring long-term success.

Stay social and remain on the never ending path of self-discovery!

Social Business:  Executive Assistant Tips to be Champions of the Social Office Part II

October 13, 2014 4 comments

With the tips and resources outlined in Part I, hopefully the future of business engagement for your organization is on its way to becoming social!

Through the next phase of incorporating social into the daily operations of the business, it is important that the entire social team is aligned and centered around the S.O.C.I.A.L plan. The SEA (Social Executive Assistant) will have a strong social involvement but with the support of the SMIF (Social Mavens Influencers and Facilitators) will play a significant part in governing social engagement.

After the first phase it is highly recommended to take stock of the organization’s position on the S.O.C.I.A.L plan —  does the plan allow for customers and/or stakeholders to be engaged? Look for the direct link to conversation and conversion from the dialogue posted. The focus should not be on the number of likes and followers but rather on the influence and optimal engagement.  Is there a system in place to monitor all the positive and negative mentions, then proactively follow-up on the posts? To ensure a successful  S.O.C.I.A.L campaign, it is essential to keep an ongoing loop of active listening, positive messaging and consistent collaboration.

Part II will offer tips and best practices to leap into the next level of becoming social – relevant and value added social conversations. For starters, each organization has a quarterly calendar of activities and/or launch of products which can easily be aligned with a twitter chat campaign. So what is a Twitter Chat?

Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests. ~ Social Media Examiner

To learn more about launching a twitter chat, check-out the 5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide. This guide not only shares the steps but also visuals to gain a deeper understanding of how the tool works.

And there are a number of business practice examples to conceptualize the learnings, but here’s a company that is globally renowned and shows how to monetize a social campaign. On October 13, 2014, McDonald’s launched a multifaceted effort called “Our Food. Your Questions.” In addition to McDonald’swebsite, the effort will leverage the main digital channels TwitterFacebook and YouTube.

Once the social engagement conversations are seamlessly coming together and drawing in optimal conversations, then explore options to add digital flavor to the posts. Here’s a few sites that will help spice it up:

Infographics — graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.  Check out Piktochart to get one started and Visual.ly can help amp up the creativity!

Storify — pull in content from social feeds based on hashtags, keywords, URLs, user IDs and more—by dragging and dropping social media posts, YouTube videos, images from Instagram and more to build stories to embed on your site as a column, slideshow or grid (view Self Magazine example)

ThingLink – add interactive text or multimedia overlays to any photos or images. HomeDepot’s ThingLink channel shows various ways to leverage the tool.

If the Twitter Chat effort is not ideal for the organization, then blogging maybe a viable option to start off the conversation both internally and externally.

“…a corporate blog can provide a variety of interesting posts and proficiency in a given industry. In an interactive world that is oversaturated with outfits of the day, businesses can stand out by using a blog to expand their web presence and brand identity, drive business and show off their expertise.” Via Businesses Are Missing Out On One Valuable Social Media Platform by Adriana Lopez

The article also shares best practices and benefits of a corporate blog as well as Bond’s tip: Weekly team posts position your team members as thought leaders in their given sectors and areas of expertise.  It also adds a variety of content to your blog that you otherwise wouldn’t get if just one person were posting.

With Part I and II of the S.O.C.I.A.L plan in full swing, it will definitely be of value and investment to gauge how the efforts are framing up – Argyle Social is a metric and analytics platform to assist with the data.

Stay tuned for more business social resources, information and best practices to remain actively engaged and connected!

Power Up for Workforce 2020

The years ahead present exciting opportunities in the digital landscape but also media channels as technology evolves and spans across enterprise social networking.

In order to adapt and move ahead of the new norm, it is vital to say abreast of the latest technology and trends taking shape in business operations. Thus with the increased demand in cloud computing, social media and app development, the internal learning platforms must be designed to allow employees access to the critical training modules in these areas especially if the skills are directly related to the scope of their job.

Fortunately with the advent of the digital era, there are optimal mediums to enhance and develop knowledge in all of the prominent skills required for the 2020 workforce. Here’s a shortlist to get started:

Books via Amazon

The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition

Resources

Transitioning to Workforce 2020 Whitepaper

Web Training

Digital Transformation and the Digital Customer Experience

Enterprise Social Networks: A Guided Tour

Women Earning Dominant Social Media Roles

If you are an avid user of the social media platforms, you will know how the “200 Most Fearless Women Online and In Social Media” built their presence and influenced many across the globe. Their relentless attention and dedication to submitting posts, resources and links to the ever evolving online mediums, has rightfully earned them a dominant role in social media. Read the full article and learn a little more about each one and their areas of expertise.

And if you are an avid user of twitter and not tweeped into their tweets, view their profiles and jump on their following today. Here’s a list of the top 50 to put you on the pathway to learn, grow and network with. While @smh_socialmedia has not earned the banner rights of one of the most fearless women online, the opportunity is definitely within arm’s reach as I continue to absorb the learnings these top ladies continue to share!

Harness the Power of Social Media

Don’t just post, back it up with personality and unique snippets. Give users a piece of your business that isn’t an ad or marketing campaign. Being a copy cat of information won’t boost your credits but authenticity is key to growing followers, customers and establishing rapport in the market. In any given industry, social media can make or break your brand.

In today’s PR world, negative publicity can not be ignored and companies get high marks when they respond to feedback. It has to be addressed or else it can produce unwanted global attention — not the best way to draw media frenzy to you or your business. With over 600 million people on Facebook, 200 million tweeting and 100 million connected through LinkedIn, there’s more power in the “hit” of a button than there is in a TV news break! So where do you want to place your business — in front of the TV, billboard or digital mediums?

Knowing the basics of the online platforms and understanding your audience will be the first step in successfully harnessing the power of social media. Check out these resources for a firm grasp on the tools, then implement the ones that will work for your business and monetize your online presence.

Social Media Examiner

Social Media Today

Mashable

Social Media Footprint

Searching for a way to build more leads? Give customers a social media footprint to your business! Take the time to create a path to increased online awareness and develop a mechanism for users to find you seamlessly. These resources will help you integrate elements into your online presence and pave the way for your efootprint across the globe:

Add Social Plugins

Create a Shop Tab on Facebook

Facebook Page BPs

Link Users to your Social Media Sites

Provide Users With Buttons to Share Content

The online world is shifting to open up many channels to the consumer to be part of the movement. With an established efootprint, you will surpass those still trying to understand the digital noise and why it is molding the future of our nation. There’s no alternative in today’s social media platforms but to “like” and move forward with it!

Extend Your Reach

Social Media Hookup has added a new feature for the public to extend their reachbeyond social media networks!

The launch of the Public Events Calendar is free to advertise upcoming festivities, classes, webinars, meetings, expos, job fairs, conferences and of course social media events. Events published to our calendar will automatically be posted through the @mediahookup twitter feed.

SMH Public Events Calendar

Today’s technology provides businesses and the general public with limitless opportunities to manifest their products, services, creative talents and/or anything they want to share across the globe. Social Media Hookup is continuously researching mediums and channels to deliver the public with as many options as possible to “extend their reach.”

Stay tuned for what is yet to come and experience the ultimate online hookup!

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