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Mastering LinkedIn

There are optimal ways to maximize the LinkedIn platform and there are also precautions to take when actively engaging through invites to connect and/or sending InMail.

According to LinkedIn‘s profile, the intent is simple:

The company’s proprietary platform enables members to create, manage and share their professional identity online, build and engage with their professional network, access shared knowledge and insights, and find business opportunities, enabling them to be more productive and successful.

Research predicts LinkedIn’s revenues from talent solutions business could grow to $5 billion by 2020 which means increased activity not only for professional connections but also recruiting talent. In previous reports by Bullhorn, indicates 77% of jobs posted are put on LinkedIn, 25% on Facebook, and 54% on Twitter.

With the platform increasing in activity and reshaping the recruiting landscape, there are tips and best practices to help with mastering LinkedIn and don’t fall into the SPAMMER category and/or the relentless rookie recruiter.

Via Laura Shin’s article, How To Use LinkedIn: 5 Smart Steps To Career Success, she referenced Viveka von Rosen, author of LinkedIn Marketing: An Hour a Day and founder of LinkedIntoBusiness.com:

“98% of recruiters and 85% of hiring managers use LinkedIn to find candidates. So even though there’s Glassdoor and various business tools out there that millennials are using, if they are looking for a job, certainly in traditional areas, they have to be on LinkedIn.”

Additionally the Bullhorn 2014  North American Staffing and Recruiting Trends Report not only outlines trends and metrics but also provides insight into “What Makes a Successful Recruiting Firm” and “The Greatest Quality of a Successful Recruiter.” Top 5 qualities listed are: Persistence, Ability to Listen, Tenacity, Ability to Follow-up and Communication. The full list of qualities and report can be downloaded directly from Bullhorn.

In closing, the Ultimate Cheat Sheet for Mastering LinkedIn, published by Pamela Vaughan, is a great resource for the networking professionals, job seekers and business marketers.

 

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