Social media can make or break careers

The communication landscape has shifted from traditional methods, like email or the newspaper, to online mediums. Whether it is for networking, weather alerts, news bulletins, job searching, training or merely just staying in touch, social media has become a norm in today’s society.

Social networking channels have expanded two-fold over the years and businesses have adopted versions of these channels to build internal workforce engagement.  Whether you interact on social or business networks, keep in mind that ALL activities in the digital world leave lasting impressions not only amongst your collaborators but also posts that can not be erased.

Online activities are public (unless identified as private), and search engines make it quick and easy for anyone to learn about your e-footprint. The economic environment has also made companies increasingly cautious and any information that raises a red flag in social profiles can quickly turn your career into high gear or abruptly end it with little to no notice. Note that the stored communications act makes it unlawful for an employer to obtain an employee’s personal communications from an internet service provider without the employee’s authorization.

When using professional networking sites such as LinkedIn, follow the online networking protocols and interact with caution to protect your professional reputation. When showcasing industry knowledge, links to articles of interest and information about your achievements will pave a positive e-footprint.

While enterprise social collaboration is slowly taking shape across organizations, mobile application engagement is being introduced as more and more apps are published. A great example of the shift over the years is the employee newsletters that went from paper distribution to email marketing platforms and now there’s an app for that team newsletter — 36% of smartphone owners use messaging apps such as WhatsApp, Kik, or iMessage (Pew Research Center 2015 — Source: https://www.hubspot.com/marketing-statistics).

Online reputation management is not just for the big brands, it’s for everyone who wants to protect their identity and maintain the image to be known for. The digital communication landscape can spread news and information quicker and across borders, making the world more connected than it has ever been. Keep in mind while interacting online, no matter where your journey takes you, the e-footprint will always follow!

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Future of Work: It’s Time to Go Live

For centuries the public received news and information through the newspaper, TV and various digital mediums. Today, social media platforms are breaking down barriers across the globe by introducing live video streams.  

Digital devices and the online channels are changing the way people engage — these mediums give not just journalists and broadcasters a live feed to report daily events, but also a pathway for the public to manifest stories, pictures and videos. 

The latest trend is to push live video on social media through Facebook Live, Meerkat or Periscope. These channels depict only a small number of examples of how the world is socially connected and playing an integral role of how communication and responsiveness takes place. As technology evolves so will the platforms to offer users optimal options for the world to become more interconnected than ever. 

These advances are shaping the future of work and changing the social workplace. This leads to the need to create adaptive organizations to foster a culture of openness and collaboration beyond email — thus driving greater leadership trust and transformation in information exchange.

The speed of technology is developing automation of jobs at a rapid pace that most businesses are not able to embrace the advancements and comprehend the value. To get started on the journey to ‘go live’ here’s a few resources:

Smartphone Video Excellence: How to Film Like a Pro

5 top tips for live streaming video on social media

5 Quick Tips for Using Periscope, Twitter’s Live Video Streaming App

Where will the new digital generation and impact of intelligent technologies take the workplace? Stay tuned for the next update on the future of work vision that identifies the workplace without email!

The Value of Enterprise Social Networks

As the digital media landscape evolves in the enterprise, clearer definitions and similarities are surfacing to elaborate on the social technology so that users have a thorough understanding of the intent. It is natural for the general perception of employees to equate enterprise social networking (ESN) with the social media networking platforms (i.e. Facebook, Twitter, etc.) but the key concept of both are fundamentally distinct. Social business networking (i.e. jive, yammer, sap jam, etc.) enables professional collaboration within the internal organization while social media networking offers channels to communicate information across public domains — keep this in mind when actively engaging on enterprise social networks.

ESN lends itself to the cutting edge communication that all generations can immerse themselves into in the workplace. Through the customized spaces and groups, employees and teams can manifest news, information, videos or pictures across the platform at any time of day — thus narrowing the collaboration gap between remote teams.

This takes on a fresh new concept of how employees can adopt social engagement within their teams. There are numerous options to incorporate discussions as well as share knowledge through socialistic hubs and customized enterprise social networks provide an array of channels to do so — here’s a few companies using ESN effectively:

  • IBM created Beehive — an internal social networking site that gives IBMers a “rich connection to the people they work with” on both a personal and a professional level
  • HP created OneHP — employees are finding it easier to collaborate, communicate, and share knowledge
  • Telus rolled out SAP Jam — between the launch of Jam and present day at Telus, engagement rose to 85 percent

The Rise of the Enterprise Social Networks report not only outlines the evolution but also identifies the value:

 

An average 3% to 5% return on social engagement. The most engaged businesses
are reporting a calculated 7.7% business impact. The lowest performers achieved
a 1.9% estimated return.

Improved marketing and sales effectiveness. The top two areas where executives
thought social engagement had real value were improved marketing and sales
effectiveness (84%) and increased sales and market share (81%).

New ideas for products. 57% realized big returns either by crowd sourcing new
products or letting customers know new products will be derived from future
social engagement.

Learning the functionality of the organization’s ESN will drive online interactions to create trust, foster group dynamics, build connections and influence positive experiences as well as develop leadership transparency. But why?  Companies are shifting from the ‘static intranet’ to a new ‘social business tool’ — the world is moving toward transparency and openness combined with ease of accessibility to information. To draw in on the evolution of communicating, organizations are redesigning and filtering out complexity —  it will take time for employees to adopt and reap the value but the benefits will begin to reveal an increase in workplace productivity and virtual collaboration.

In closing, McKinsey & Company, states:

By following a few simple principles, leaders can realize the vast potential of social technologies to engage employees and transform organizations.

 

Social Media 101 & more for the Evolving EA

How prepared are you for the 2020 workforce? The years ahead present exciting opportunities in the digital landscape as well as media channels as technology evolves and spans across enterprise social networking — are you ready?

In order to adapt and move ahead of the new norm, it is vital to stay abreast of the latest technology and trends taking shape across business operations. Thus with the increased demand in cloud computing, social media and app development, the learning platforms must be designed to allow employees access to the critical training modules in these areas especially if the skills are directly related to the scope of their job.

Fortunately with the advent of the digital era, there are optimal mediums to enhance and develop knowledge in all of the prominent skills required for the 2020 workforce. The evolving EA can easily kick start a development plan — here are a few posts that can help guide through the learning path forward:

Social Media Tips for the Executive Assistant

Social Business: Executive Assistant Tips to be Champions of the Social Office Part I

Social Business: Executive Assistant Tips to be Champions of the Social Office Part II

Social Business: Executive Assistant Tips to be Champions of the Social Office Part III

Tips for the Executive Assistant to Manage a Social Business Twitter Chat

How Executive Assistants can be top Social Business Power Users

Russ Ruffino : “So, before you get started, ask yourself two questions:

  • Are you willing to face that fear and demand what you’re worth?
  • Are you willing to do hundreds of tests until things “click”?

Look yourself in the mirror. Be honest with yourself.

If you’re not ready, then stop now. You will save yourself years of false starts and mediocre results.”

If you are ready to move forward, check out Ruffino’s post: Here are the 6 steps I used to transform my business, including my exact numbers and specific hacks. Without the know-how in social media and the IoT, most of these steps may not have reaped the same results for Ruffino.

Making the tough decisions about your future in the beginning may be a struggle but in the end, as long as you stay the course, the steps you take now will bring long-term success.

Stay social and remain on the never ending path of self-discovery!

Social Media for the Evolving Assistant

Are you an assistant who rises above the call of duty and incorporates the latest business trends into your daily routine?

If you answered yes, then you are more than likely exploring ways to immerse social media into the office and blend it with the current resources you already have.

Where do you start and how do you successfully launch social media so those in your office will applaud you for your efforts? First become attuned to social media in the workplace and how it impacts daily communication. Then become familiar with effectively managing online engagement and the importance of a social media policy. And if your office does not have a social media policy, then suggest that one be created and adopted by all employees — Coca Cola provides a guide on participating in social media, both personally as well as when you are acting in an official capacity.

For training, resources and more, check out these links:

Hootsuite University

Social Media for Small Business: How its different from how big brands do it

30 Tips for Using Social Media In Your Business

And check out the marketing trends to leverage ways to maximize social media: Social Media Marketing Trends for Small Business

Now that you are armed with the tips and resources, take the plunge and create a communication medium that will provide the office with a channel to in-depth information they can put to practice at work today!

Social Media 101: Quality vs Quantity

The world of social media is not only shaping the way we connect and network but also focusing on the development of personal branding. Online social networks are moving into the business environments and transforming identities, thus defining personal behavior and character.

Learn how to incorporate positive behaviors online to shape and develop your personal brand. This will lead to understanding how to integrate enterprise social media into daily operations so engagement online fits into current activities at work and play as well as begins to pave an influential brand footprint.

As people being to navigate their way through the platform of choice, post status updates, add a blog, and initiate discussions, the platform automatically begins to shape the brand footprint as well as defines the social media roadmap. How? Everything a user posts is saved on the internet and can easily be searched and/or accessed by people across the world — even if you delete a post someone was quick enough to capture it!

While social media does offer a channel for improving engagement across borders, the landscape is not a race to the number of “followers” or racking up the number of “likes” that is associated to user online activity. Keep in mind that “quantity” may increase exposure, but the “quality” of content shared is key to remaining competitive in your niche market.

The future of work and digital innovations are starting to impact the way people lead their personal lives and work in the connected world.  Start now to make meaningful changes to your content to build your brand with quality, value-add information to broaden your reach — less focus on drawing the user numbers will result in brand loyalty and audience engagement.

The Thirst for More #SocialBusiness

The more engaged and connected the world becomes, the thirst for #socialbusiness will infiltrate the communications landscape. Until educational systems add this type of learning to their core curriculums, there’s other options to gain the knowledge needed to tap into the enterprise social fundamentals.

Currently the two highly recognized and actively engaged social businesses to tap into core offerings are Social Media Examiner and Hootsuite University. Both have extensive information and have a huge following on twitter that set a leading example in the industry.

Additionally, with the day-to-day commitment to those who are involved in a 9 to 5 job, there is still an opportunity to build upon the skills needed to succeed in the engaged online social media platforms. This coming October 2015, Social Media Examiner is offering the world’s largest online Social Media Success Summit and Hootsuite offers many channels to educate and get certified through online courses, videos and exams.

Social media will continue to have a greater influence on enterprise social and will progress as the innovative companies embrace the #NewWayToWork concept. Quench the thirst now to hydrate the knowledge bank with insights that will hold high relevance and impact on corporate communications as the state-of-the-art social business platforms take shape in each fortune 500 company.

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